Vision Care for Eye Care Professionals
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Vision Care for Eye Care Professionals
Get your business on the digital highway.
ZEISS FOR EYE CARE PROFESSIONALS

Kick-start your online presence

Get your business on the digital highway.

Grow your business with digital solutions, and be visible where consumers are looking for you. Because we’ve got you covered with great online support.

  • A vast collection of social media assets
  • Webinars for starters
  • How-to-guides for online campaigns
  • Paid

    Reach customers and prospective customers through Google Smart Campaigns, Facebook Ads, Instagram Ads, and YouTube Ads.

  • Owned

    Keep your customers updated on your website and blog, engage with them and share interesting insights about your practice, products and services.

  • Shared

    Your customers and fans will mention you in comments, blogposts, tweets, likes or by word of mouth, increasing your reach, and making your practice recognisable.

Did you know? Being online is a must in today’s world.

  • 7.75

    billion people on this planet

  • 5.19

    billion mobile internet users

  • 3.8

    billion social media users

  • 81 %

    of customers do online research

If you are not online, you are not visible

Consumers are not only attracted by shop windows. They often start by looking online for information like opening hours or available brands before they go shopping, especially with purchases that aren’t done every day.

Challenges without an online presence

Challenges without an online presence

If you’re not doing online marketing at the moment it is likely that you’re missing out on potential customers. In today’s world consumers are looking for information online in different stages of the so-called customer journey.

  • They search for eye care professionals nearby or want to check opening hours.
  • They compare and research information, products, services and brands before purchasing.
  • They have a problem and will look for a solution online.
Be more visible to customers and potential customers through digital solutions

Your personal guide to a better online presence

Be more visible to customers and potential customers through digital solutions. No matter if you’re new to the game – we have you covered with a series of webinars that you can attend whenever it suits you, at your own pace.

Your personal guide to a better online presence

Introduction to digital marketing – shared, earned, owned

The digital landscape is evolving so rapidly that it's hard to keep up with everyone moving online for their work, meetings and general needs. Digital marketing is crucial to build a brand and reach out to consumers. The “Introduction to digital marketing” webinar series consists of 5 webinars that will teach you the basic knowledge to make yourself visible online.

After this webinar, you will have a better understanding of:

  • Digital marketing.
  • The building blocks of your digital marketing strategy.
  • The ZEISS digital ecosystem of tools and services supporting your digital marketing.

Get started with the Facebook family of apps and services

Understand how to use Facebook, Instagram, Messenger, and Whatsapp the right way for your store communication.
Get practical tips and tricks that will help you grow your business successfully online. This webinar is hosted by our guest speaker from Facebook.

After this webinar, you will have a better understanding of:

  • Getting started with Facebook
  • Boosting your consumer reach
  • Insights on how you can make the best use of Facebook, Instagram, and WhatsApp for your optical business

How to use social media for your business and practice

Reach and attract new customers through social media channels and show yourself in the best possible light.

After this webinar, you will have a better understanding of:

  • Which social media platforms are relevant for your store
  • What you need to get started with social media
  • How to define and execute a professional social media strategy for your own store/practice

Google My Business

Driving customer footfall to your store/practice is probably one of your key challenges at the moment. With Google My Business you can be found online when your customers are searching for you. Furthermore, Google Smart Campaigns will help you highlight the selling points of your business and attract even more customers to your store.

After this webinar, you will have a better understanding of:

  • Google My Business (GMB) and why it matters to you
  • Steps to create/claim, optimise and maintain your GMB listing
  • The Return on Investment (ROI) of Google Smart Campaigns

Your digital lens consultant: My Vision Profile

Get to know your customers’ visual needs before they even enter your store. Furthermore, reduce the time spent in store by completing the anamnesis before the consultation. All this can be done with My Vision Profile by ZEISS. Create a co-branded version for your store/practice now!

After this webinar, you will have a better understanding of:

  • My Vision Profile by ZEISS
  • Creating a co-branded version of My Vision Profile by ZEISS for your store
  • How to use My Vision Profile by ZEISS to drive traffic to your store/practice

Digital How-To Videos Make a digital start now: with the digital ZEISS How-To Videos you will know what to watch and what is important for your business.

  • My ZEISS - Digital how to guide Organic SEO