Your success is our priority

Realise your ambitions and drive your optical business successfully.

Business support, tailored for your business success

Stand out with bespoke vision solutions

Services offered beyond expectation

A strong business partner. Now and in the future.

ZEISS is dedicated to your success, delivering the ultimate vision care experience in your store. What makes us different? We will not become your competition – we are a foundation which means we focus on our culture of research and continuous progression, fairness and future stability. Our global ZEISS team is at your disposal to give you personal attention whenever you need it, and to support you in creating an exceptional buying experience for your customers.

Get in contact with us to get your tailored business partnership programme.

Service beyond your expectations

We understand your challenges and do not only support you with innovative lens solutions and optical equipment but also with comprehensive services that are available 24/7. We want to ensure that you and your team are fully equipped with the right tools and skills, ensuring cost efficient processes, easy purchasing and an unparalleled reputation.


Professional education and training

We offer interactive and entertaining training content with practical relevance in the fields of optical science, products, and sales and communication skills. Besides online training, it also focuses on integrated learning concepts that offer in-practice training exercises for eye care professionals and optometrists in addition to eLearning modules. It will support you to improve your knowledge, develop your optical skills, continuously learn, acquire new competencies and ultimately stay on top of your game.

Group of coworkers sitting at the wooden table and working together on new startup project in modern loft office.Horizontal.Blurred background.Cropped.
Training courses

Interactive and entertaining training content with practical relevance is offered in the fields of optical science, products, and sales and communication skills.


The world is changing rapidly and digital is the way forward. With our selection of available webinars you can be sure that you are not missing out on anything.


VISUSTORE– Online ordering platform

Easy, fast, intelligent: the modern way to order lenses. Place your orders online – regardless of your platform and browser.

Test it now

The switch to VISUSTORE® and usage of the new ZEISS online ordering system are free of charge.



A 24/7 self-service portal that provides everything you need for your practice, in one place – interactive tools, product information, marketing, ordering, account management and many more features. Our service at your fingertips. We are there for you, helping you to face everything that comes your way.

Personalised dashboard

Easy-to-use dashboard that provides an overview of what is important to you. Makes doing business with ZEISS easier, smoother and more convenient. 24/ available, 365 days.

All-in-one place

No need to remember different passwords or website addresses. With MyZEISS you have everything at your fingertips, with a single login. Access your orders, complete online trainings, download marketing material and much more.


Marketing support

We have the very best marketing support available, helping you to see your sales flourish and have the edge over your competition. Our Partner Programme gives you access to a host of exclusive and useful marketing tools and support. Just ask your Account Manager for more information to enrol.

Even without being a Partner Programme member there are a host of support items to help you, including step-by-step guides on marketing. There’s also easy downloadable marketing materials, videos and POS content, campaigns and much more that will enable you to promote your business, service offering and ZEISS premium products. All of these tools are at your disposal to make your business more visible.

Point-of-sale marketing material
Point-of-sale marketing material

Eye catching marketing for your shop window and inside the practice.

Google Analytics
How to create a facebook ad campaign

Online marketing material
Online marketing material

Promote your offers, products and services more efficiently.

Digital how to guide Organic SEO
GMB & Smart Campaigns

How can we help you?

We would like to assist you in finding what you are looking for.

Get more information Receive free information on your choice of topics

Get more information

Please choose for which product or service you would like to receive information from us.

Unable to load form.
Become a ZEISS partner Join forces with us and benefit from a strong partnership

Become a ZEISS Partner

Become our partner and benefit from a strong partnership.

Unable to load form.
Schedule an appointment Our experts will visit you at your practice

Schedule an appointment with our worldwide sales team

Let us know what day and time you want us to come visit.

Unable to load form.