ZEISS FOR EYE CARE PROFESSIONALS

My Vision Profile by ZEISS

Your customers can get a better understanding of their visual needs by simply visiting your website.

With the customisable, co-branded My Vision Profile on your website you’ll be able to let your customers create their unique vision profile to determine which ZEISS lenses suit their lifestyle and visual needs best.

Get more feet through your store

Save time in your practice with pre-anamnesis

Available at no additional cost and easy to implement

Interesting facts about consumer behaviour.

63 %

of shopping trips start online1

93 %

of consumers research products online before buying in-store later2

80 %

of consumers said they would be more likely to do business with a company that offers personalised approaches3

76 %

of consumers expect organisations to understand their individual needs4

Purchase decisions start online.

Today’s online and offline worlds are closely connected. Purchasing products and searching for relevant information online is a seamless process. This also applies to the purchase of new spectacles, especially because it’s not an everyday product that is still complex for consumers.

Acquire new customers and stand out online with the award-winning My Vision Profile.

My Vision Profile analyses a user’s lifestyle and vision behaviour with a series of questions. It generates a unique vision profile and recommends the optimum ZEISS lens solution based on individual vision needs. It’s a unique dispensing tool which ensures that customers have a more comprehensive understanding of their visual needs prior to entering the practice.

Seamless and complete journey from online to offline.

Your customers can store their personal vision profile as a QR code on their smartphone and bring it along to the practice. Alternatively, they can send it ahead of time via email. The data can be processed in the practice via VISUCONSULT, providing the basis for the consultation. This results in more time that you can spend with your patient on the examination or to explain relevant information.

You can co-brand the My Vision Profile with your name and practice details to ensure that customers find their way to your practice.

Get it now in 4 easy steps.

Key benefits

What you’ll get from My Vision Profile.

Stand out online

High online visibility with outstanding service, and an intuitive, award-winning design for your customers.

Easy installation

Only 4 steps to install a customised version on your website, and it updates automatically (no extra effort).

Planting the seed

Guide customers to think about their vision and challenges they have – preparing them for the consultation.

Seamless journey from online to offline

A QR code will let you continue the experience with VISUCONSULT so that you can fully focus on your customer and the results of their vision profile, reducing chair time.

Overcome inhibition threshold

Reduce inhibition threshold to new spectacles through good preparation and information. Generate traffic to your practice by integrating your practice address for directions.

Are you a ZEISS partner?

Benefit from “MyZEISS” and get access to

  • Holistic marketing toolboxes, both offline and online
  • Professional online education and training for you and your team
  • Exclusive live chat with the experts

How can we help you?

We would like to assist you in finding what you are looking for.

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References
  • 1 ThinkwithGoogle, 2018
  • 2 Wirecard Global Shopping Report 2019
  • 3 Epsilon research
  • 4 IBM Institute for Business Value