Press release

ZEISS SFL 30 – ZEISS Expands the ZEISS SF Product Family with New Ultra-Compact Binoculars

The new ZEISS SFL 30 stands out with its particularly compact lightweight and rugged design combined with outstanding optical performance.
17 January 2023

Oberkochen, Germany | 17 January 2023 | ZEISS Consumer Products

ZEISS is introducing the ZEISS SFL 30, the newest, lightest, and most compact binoculars to the ZEISS SF family. The ZEISS SFL (SmartFocus and Lightweight) stands out for its exceptional optical performance combined with an extremely compact design and low weight. The new binoculars come in two models, the ZEISS SFL 8x30 and 10x30 configurations.

Our new ZEISS SFL 30 is the latest addition to our successful ZEISS SF binocular family and combines the advantages of high-performance binoculars with those of compact, pocket-sized binoculars.

Tammo Lueken Head of Category Management Hunting at ZEISS.

Compact and Lightweight Design

The new ZEISS SFL 30 is the most compact and the lightest member of the ZEISS SF product family. "When stalking, every gram adds up over time," Lueken knows as an experienced hunter. Thanks to the reduced lens diameter, the use of thinner and more closely spaced lens elements, and the rugged and durable magnesium housing, the ZEISS SFL 30 is up to 23% lighter than comparable models. The binoculars are extremely compact and therefore conveniently fit in any bag, backpack, or jacket.

True- To-Life Color Fidelity and Sharpness of Detail – Thanks to the UHD Concept

The ultra-high-definition (UHD) concept ensures that the binoculars deliver the highest level of detail and reproduce colors with natural fidelity thanks to special coatings, high-quality glass types, and an improved optical design. In combination with their high degree of light transmission and T* multicoating, the ZEISS SFL 30 makes precise imaging possible and allows the hunter to reliably detect even the smallest details and distinguishing features to identify the game.

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Simple and Intuitive Handling

“To make the right decisions during the hunt, sometimes seconds are crucial. That’s why it’s so important that hunters can operate the binoculars intuitively and easily,” Lueken added. Featuring the tried-and-true SmartFocus concept and a perfectly positioned larger focusing wheel, hunters can focus quickly and precisely, even when wearing gloves. Thanks to its large exit pupil in relation to its size, and the modified eyecups, the ZEISS SFL 30 also offers a comfortable viewing experience comparable to larger high-performance binoculars.

Availability & Pricing

The ZEISS SFL 8x30 will be available from retailers starting in the spring of 2023 with a suggested retail price of €1,500 and an RRP of €1,550 for the ZEISS 10x30 (incl. German VAT).

Further information about the ZEISS SFL 30 is available at www.zeiss.com/hunting/sfl.

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About ZEISS

ZEISS is an internationally leading technology company in the optics and optoelectronics industry. The ZEISS Group generated annual revenue totaling around 11 billion euros in its four segments Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology (updated: 30 September 2024).

For its customers, ZEISS develops, produces, and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for life sciences and materials research, as well as medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.

With a portfolio aligned with future growth areas like digitalization, healthcare and Industry 4.0 as well as a strong brand, ZEISS is shaping technological progress and, through its solutions, is extending the horizon of the world of optics and associated areas. ZEISS' significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership. ZEISS invests 14% of its revenue in research and development work – ZEISS has a long tradition of high expenditure in these areas. This also represents the company's investment in the future.

With more than 46,555 employees, ZEISS operates in around 50 countries with more than 60 sales and service sites, 40 research and development sites and 35 production sites worldwide (as of 31 March 2025). The headquarters of the company, which was founded in Jena in 1846, is located in Oberkochen, Germany. The Carl Zeiss Foundation, one of Germany’s largest foundations committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG.

About Photonics & Optics

ZEISS, a leading provider of optical and optoelectronic technologies, brings together business units outside of its segments in the strategic business urea of Photonics & Optics, based in Oberkochen and Jena. This area offers customers worldwide a wide range of optical and photonic technologies in highly specialized markets: Mobile Imaging, Hunting & Nature, Cinematography, Microoptics, Spectroscopy, Planetarium, and Simulation Projection Solutions. By bringing these various business areas together under one roof, ZEISS creates a home for these highly specialized businesses, allowing them to focus entirely on their technology and market development and the success of their customers.