Your easy-to-use, secure consulting and ordering tool for ZEISS lenses.

The technology used to produce modern, individualised ZEISS lenses is highly complex. But thanks to the new VISUSTORE® online ordering system by ZEISS, ordering them couldn’t be easier. It takes just 30 seconds to place an order due to a guided workflow, with 24/7 access including error-free navigation. Get an up-to-date overview of order status, important news and contacts at any time.

Easy ordering

Fast procedure

Intelligent system eliminates mistakes

Why did ZEISS develop VISUSTORE?

30 Seconds

needed to select your lens and order it, from thousands of options.

100 %

trust – as all your orders are real-time validated and can be produced.

80 %

of opticians confirm that VISUSTORE is easy to use.


central platform where you can view all your order information and order status.

Times are changing – increased pressure from customers.

The eyecare business of today is facing more and more technological developments leading to more demanding customers searching for points of differentiation. They want to visit practices which are up to date, stand out from the crowd, and provide accurate diagnostics with precise consultation devices. In a nutshell, they want time-saving and convenient processes. For a practice this would mean a streamlined workflow as well as advanced practice technology.

Technology in modern lenses.

Modern spectacle lenses really are a miracle of technology. There are many different ways of tailoring them exactly to the needs of the wearer. This is all enabled by a countless number of lens types and order parameters. ZEISS VISUSTORE is an essential element of a successful practice. Make sure that you don’t miss a thing when ordering through this online platform.

Ordering ZEISS lenses today couldn’t be easier

than with the VISUSTORE® online ordering platform from ZEISS.

  • Enhance your patient’s lens performance
  • Save time – get more time with your consumer
  • Increase Efficiency – minimise the risk of making mistakes
  • Get live order status and delivery date information
  • Concentrate on your customer needs instead of handling a complex ordering process

Everything important at a glance.

  • Get all the important information you need about your orders – from the content of your shopping cart and the status of your current orders to news items and your ZEISS team contact information. 
  • All other pages are clearly named and structured. Here you will find exactly what you are looking for.


The modern way to order and follow up on lenses.

  • Search for existing orders and see the current status and delivery date.
  • Place your orders online – regardless of your platform and browser.


Practical input aids.

  • Quick and flexible lens filter and search.
  • Automatic filter functions are a major time-saving factor.
  • Place your order in just 30 seconds.
  • This allows for more time to be invested in direct customer contact procedures in order to increase customer loyalty.


Individualisation at your fingertips.

  • With this function you are guaranteed to find the correct progression length according to the lens type and chosen frame.
  • Check the progression zone and correct it on the screen for lenses with a variable progression length.

Tracing frames.

  • Frames can be selected from a frame database with more than 10 000 frames.
  • Alternatively connect one of more than 40 approved Form-Tracer types to VISUSTORE.
  • VISUSTORE allows for tablet activation of the tracer that is in use.
  • Adapt the rimless lens shape directly on your screen to tailor it exactly to the needs of your customer.

VISUSTORE is very flexible to correspond perfectly to your needs.

  • Accurate, real-time lens diameter and thickness calculation with comparison functionality.
  • Visual check with the 1:1 tablet display allows for checking that the frame shape, centration points, drill holes and other parameters are exactly in the correct position.
  • Impressive 3D view of lenses, with the option to rotate them in any direction.

Customer satisfaction with ZEISS VISUSTORE.

81% of opticians are really happy or happy with VISUSTORE 1

80% of Opticians confirm that VISUSTORE is easy to use 1

77% confirm that the data interchange with instruments or PMS is easy 1

89% of the optician would recommend VISUSTORE to colleagues or friends 1

Are you a ZEISS partner?

Benefit from MyZEISS and get access to

  • Holistic marketing toolboxes, both offline and online
  • Professional online education and training for you and your team
  • Exclusive live chat with the experts

How can we help you?

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  • 1 VISUSTORE Customer Survey with 350 customers in Europe September 2019