ZEISS FOR EYE CARE PROFESSIONALS

ZEISS SmartLife Lenses

Help your customers to take on everything their eyes face today.

The best complete lens portfolio by ZEISS. An innovative, modern product catering to the visual needs of today's consumers, no matter their age.
 

Gives your customer all-day visual comfort for a connected and on-the-move lifestyle

Provides ease of viewing and relaxed vision in all distances and directions

ZEISS SmartLife Lenses adapt the lens designs to changes in vision, as the wearers age

Our complete portfolio for all age groups

consists of 3 lens types.

Single Vision Lens

Calculates the single vision lens design for sharp vision in all distances, especially when lowering the gaze to focus on nearby objects. Improved optical performance with larger, clear fields of view.

  • ZEISS Single Vision SmartLife
  • ZEISS Single Vision SmartLife Individual

Digital Lens

Provides a smoother transition into the lens periphery with less perceived blur. This enables peripheral vision in natural dynamic interaction with less perceived eye strain. The design is geared to ZEISS SmartLife Progressive Lenses for an easier transition into the later progressive lens vision.

  • ZEISS Digital SmartLife
  • ZEISS Digital SmartLife Individual

Progressive Lens

Provides a smoother transition into the lens periphery with less perceived blur to enable peripheral vision in natural dynamic interaction that allows smooth vision from near to far across all viewing zones.

  • ZEISS Progressive SmartLife Plus
  • ZEISS Progressive SmartLife Superb
  • ZEISS Progressive SmartLife Individual

ZEISS SmartLife Portfolio. The answer to a changing lifestyle, regardless of age.

The digital community is growing and connectivity is increasing regardless of age.

> 50%

More than ½ of the world’s population now carries a portable digital device.*

57%

of the world’s population is now connected to the internet.*

+1 Million

new internet users per day.

55+ years

People aged 55+ years represent the largest current smartphone penetration growth rates.*

48%

year-on-year growth of smart watch shipments by Q1 2019.*

We share a connected and on-the-move lifestyle

that influences our visual behavior.

With digital devices being an integral part of our lives, we have access to more people, information and things. Being constantly connected is a blessing in so many ways, but it also means that we rarely switch off – neither our devices nor our minds. The same is true for our eyes. Whereas in the recent past sequential tasks dominated our lives, in today’s world everything happens simultaneously. Constant attention to connected devices lead to new patterns of body posture and eye movements e.g a downward shifted gaze, central and peripheral vision to navigate, and a downward eye rotation.

Our visual needs evolve as we grow older.

Anatomical and physiological changes of our eyes can lead to different visual challenges over time. No matter how young or old we are, we have to deal with the visual strain that has become part of our modern lifestyle. In addition, our visual needs also change as we grow older. This can be attributed to two key factors:

  • A decrease in the amplitude of accommodation.
  • A decrease in pupil diameter.

A most complete portfolio addressing the visual needs of spectacle lens wearers today.

In response to these relevant consumer insights and the extensive research, ZEISS has translated this into a new and complete lens portfolio to offer a lens solution that will help all spectacle lens wearers to keep up with the times.

  •  Easy and simple to sell.
  • Gives your customer all-day visual comfort for a connected and on-the-move lifestyle, no matter what their age or visual challenge.
  • Provides ease of viewing and relaxed vision in all distances and directions with proven high-quality vision.
  • ZEISS SmartLife Lenses adapt the lens designs to changes in vision, as the wearers age.

Proven Customer Satisfaction with ZEISS SmartLife Lenses.

94% experienced ease of viewing in all directions with ZEISS SmartLife Single Vision lenses.1

With ZEISS SmartLife Digital lenses 81% of wearers perceive wide fields of comfortable vision for intermediate and near tasks.2

4 out of 5 wearers experience smooth vision from near to far across all viewing zones with ZEISS SmartLife Progressive Lenses.3

Innovations behind ZEISS SmartView Technology

Incorporated in all ZEISS SmartLife Lenses.

Clear Optics

Provides precision in every step of the process: From advanced eye model and design calculation to freeform production and manufacturing.

Thin Optics

ZEISS Lens Aesthetics with best balance between optics and thin, light lenses.

Age Intelligence

Considers the evolution of vision needs at every stage of the lens wearer’s life.

Smart Dynamic Optics

ZEISS uses state-of-the-art 3D object-space-models and design fingerprints adapted to today’s dynamic visual behavior.

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  • Holistic marketing toolboxes, both offline and online
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References
  • 1 Bababekova Y., Rosenfield M., Hue J.E., Huang R. R. (2011). Font Size and Viewing Distance of Handheld Smart Phones. Optometry and Vision Science, 88:795–97.
  • 2 Ioannidou F., Hermens F., Hodgson, T.L. (2017). Mind your step: the effects of mobile phone use on gaze behaviour in stair climbing. Journal of Technical and Behavioural Science, 2: 109-120.
  • 3 Dynamic gaze study - Changes in gaze behavior through digital devices. ZEISS Vision Science Lab, Institute for Ophthalmic Research, University of Tuebingen, 2019. Data on file.
  • 4 Gustafsson E., Thomé S., Grimby-Ekman A., Hagberg M. (2017). Texting on mobile phones and musculoskeletal disorders in young adults: A five-year cohort study. Applied Ergonomics, 58:208-214.
  • 5 * Deloitte LLP. (2017). State of the smart - Consumer and business usage patterns. Global Mobile Consumer Survey 2017: UK Cut