It’s time your patients’ saw the bigger picture

ZEISS SmartLife Lens Portfolio

The digital community is growing and connectivity is increasing regardless of age. More than 50 % of the world’s population now carries a portable digital device.

With digital devices being an integral part of our lives, connectivity means that we rarely switch off - neither our devices nor our minds. The same is true for our eyes. Over time, the constant need to multitask and change our viewing distances between devices, screens, another person or task means the way our eyes behave has also changed. Constant attention to connected devices lead to new patterns of body posture and eye movements e.g. a downward shifted gaze, central and peripheral vision to navigate, and a downward eye rotation1.


Not only that, your visual needs evolve as we grow older.

As you know, no matter how young or old we are, we have to deal with the visual strain that has become part of our modern lifestyle. Anatomical and physiological changes to your patients’ eyes can lead to different visual challenges over time, meaning their visual needs change as we grow older. This can be attributed to two key factors: a decrease in the amplitude of accommodation and a decrease in pupil diameter.

Multitasking

According to a recent survey we conducted, 61 % use a laptop and another digital device simultaneously, whilst 57 % use a smartphone and another device simultaneously2.
Considering the recent changes in working habits due to the global pandemic, of those we surveyed, 60 % agree that they multitask more when they’re working from home3. 42 % think their eyes are having to multitask throughout the day by looking at screens and 34 % think their eyes are having to multitask throughout the day due to their eyes switching between different distances. 26 % of people experienced problems with clarity of vision when switching between different distances4.


Sofia Fazal Optometrist and Professional Services Manager at ZEISS

SmartLife lenses allow patients to enjoy more comfortable vision, regardless of viewing distances and directions. As we live in an ever more connected world, now more than ever, patients need a lens that can keep up with their busy lifestyles.

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The solution: ZEISS SmartView Technology

ZEISS SmartLife lenses assist your patients’ eyes to negotiate ever more devices as they turn their attention from the palm of their hand to the world around them. They’re designed to help by seamlessly improving what your patients view in their peripheral vision whilst being on the move.

ZEISS SmartView ™ Technology consists of four key pillars.

Clear Optics
Provides precision in every step of the process: From advanced eye model and design calculation to freeform production and manufacturing.

Thin Optics
ZEISS lens aesthetics with best balance between optics and thin, light lenses.

Age Intelligence
Considers the evolution of vision needs at every stage of the lens wearer’s life.

Smart Dynamic Optics
ZEISS uses state-of-the-art 3D object-space-models and design fingerprints adapted to today’s dynamic visual behaviour.

What do ZEISS SmartLife lens wearers say?

With ZEISS SmartLife lenses, patients can expect improved optical performance with up to 88 % wider clear field of view. With SmartLife Single Vision, patients can experience up to 71 % larger fields of clear view over all distances compared to other ZEISS Single Visiion lenses. ZEISS SmartLife lenses are optimised with ZEISS SmartViewTM Technology to offer up to 69 % larger fields of clear view for intermediate to close distances compared to other ZEISS Single Vision lenses. Patients choosing ZEISS SmartLife lenses can expect fast adaptation to their new lenses5.

Sofia Fazal, Optometrist and Professional Services Manager at ZEISS said: “ZEISS SmartLife lenses are our latest portfolio of lenses designed to widen a patient’s field of view and cater for changes in accommodation and pupil diameter that occur as we age. SmartLife lenses allow patients to enjoy more comfortable vision, regardless of viewing distances and directions. As we live in an ever more connected world, now more than ever, patients need a lens that can keep up with their busy lifestyles.”

ZEISS SmartLife is a complete portfolio, with lenses to cater for wearers of all ages and visual needs.

Help your patients see things from a clearer point of view and explore the ZEISS SmartLife range today.

Get in touch with one of our specialist team on 0845 300 7788 or email us at customercare .vision @zeiss .com.

zeiss.co.uk/smartlife



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References

  • 1 Deloitte LLP. (2017). State of the smart - Consumer and business usage patterns. Global Mobile Consumer Survey 2017: UK Cut.
  • 2 ZEISS & OnePoll survey, Jan 2021
  • 3 ZEISS & OnePoll survey, Jan 2021
  • 4 ZEISS & OnePoll survey, Jan 2021
  • 5 Qualitative analyses by Technology & Innovation, ZEISS Vision Care, DE, 2019.