Data Protection

Safeguarding your personal information

In today's connected world, unauthorized attempts to access information are a reality which private individuals and companies are confronted with on a daily basis. Safeguarding information against such attempts is a considerable challenge.

Data protection is a high priority issue at ZEISS, and we invest time, energy and money into ensuring that our systems are secure and monitored around the clock. When you use ZEISS websites and platforms, you entrust us with your personal information. Safeguarding this information is important to us. There are also things that you can do to protect your personal information against unauthorized access. Below you will find information about how you can help ensure that your information stays safe.

Data processing at ZEISS (e.g. collection, processing, transfer) is performed in accordance with the law. The personal information needed from you for business transactions is stored by us and transferred to service providers contracted by ZEISS to the extent necessary to process the transactions.

This data protection notice applies to websites, domains, social media platforms and applications belonging to companies in the ZEISS Corporate Group (hereinafter referred to as ZEISS). They do not apply to the websites of ZEISS companies that, for example, have amended data protection and legal notices due to national legislation. Therefore, please note the respective data protection and legal notices of all ZEISS websites you visit or programs you use.

In some cases, ZEISS websites also contain links to websites of third-party, ZEISS-external companies to which this data protection and legal notice does not apply.

ZEISS is a corporation operating on a global scale which has cross-border legally independent companies, business processes, management structures, and technical systems.

When you visit our websites, data may be collected which may, in some cases, be of a personal nature. In this notice, we point out what personal information ZEISS companies collect during your visit to our websites, and how we handle this data.

We consider the protection of your personal information a very serious matter. Our processing of your personal information collected during your visit to our websites is carried out fully in accordance with the relevant legal stipulations. In addition, our approach to dealing with personal information is based on the EU data protection principles which provide for the greatest possible degree of transparency, observance of the right to choose, access rights and the transmission and lawful processing of personal information.

Every ZEISS company complies with the data protection laws which are applicable in its own particular case. In addition, the handling of personal information is specified in a company directive for all ZEISS companies within the Group. This ZEISS company directive serves to ensure that your data is processed properly and in compliance with the applicable laws at the ZEISS companies which handle personal information. At the same time, we have instructed our employees to refer to and comply with our data protection rules wherever personal information is requested on any website.

To the extent legally permissible and with due regard for your legitimate interests in excluding the transmission or use of information, we may forward your address and creditworthiness data to, or request this data from, credit agencies in order to run credit checks for orders.
For orders paid for by invoice, and installment purchases, we use address data in addition to other creditworthiness data to estimate the risk of payment defaults in individual cases.
ZEISS and other companies in the ZEISS Group generally provide their customers with the option of using insecure payment methods (e.g. paying by invoice, credit purchases). The following is a non-exhaustive list of companies in the ZEISS Group:

• Carl Zeiss Industrielle Messtechnik GmbH
• Carl Zeiss Spectroscopy GmbH
• Carl Zeiss Meditec Vertriebsgesellschaft mbH
• Carl Zeiss Vision GmbH
• Carl Zeiss Microscopy GmbH

Companies which offer their customers the option of using insecure payment methods have a justified interest in protecting themselves against payment defaults. This is usually done by checking the customer's creditworthiness before offering the option of using an insecure payment method. For credit checks, ZEISS is entitled to use negative creditworthiness information about the customer that it has collected itself or which has been transferred to it by another company in the ZEISS Group.

ZEISS is also entitled to transfer negative creditworthiness information about the customer to other companies in the ZEISS group before these other companies offer the customer the option of using an insecure payment method.

Creditworthiness information pertains to information about outstanding payments and information which provides direct indication that the customer is at risk of defaulting on his or her payment (e.g. bankruptcy, debt counseling, deferrals due to inability to pay). Before ZEISS stores the collected negative information about outstanding payments for the purpose of transferring this information to other companies in the ZEISS Group, the customer will receive notice that this information may possibly be transferred. ZEISS is also entitled to transfer information about exceedingly atypical orders (e.g. simultaneous orders for multiple items with the same delivery address placed using different customer accounts) to other companies in the ZEISS Group and to use information about exceedingly atypical orders that it has received from other companies in the ZEISS Group. This is intended to prevent the occurrence of payment defaults and to protect our customers against having their identities used for fraudulent purposes.

Furthermore, ZEISS is permitted to collect and process address and order information for its own marketing purposes. This means, for example, that ZEISS may compare email addresses collected during order processes with Facebook Ireland Limited's email address lists in order to display personalized advertisements to the owner of the address. Facebook Ireland Limited is not permitted, however, to use the email address for any purpose other than comparing it with its address list. Information is sent to third parties for advertising purposes only in cases where it is legally permissible to do so.

You may object to the use, processing, and transfer of your personal information at any time by means of an informal written letter addressed to ZEISS or via email (withdrawal form). Upon receipt of your objection, we will cease to use, process, and transfer the information in question for any purpose other than carrying out the orders and tasks you have requested; we will also cease to send you advertising and promotional materials.

Disclosure or objection:
Want to know which of your personal information is processed by ZEISS? Want to object to having your information used?
According to Article 15 of the Basic Regulation on Data Privacy Protection, or according to Article 34 of the Federal Data Protection act (Bundesdatenschutzgesetz, BDSG) of 2017, this is your legal right, and we would be more than happy to fulfil your request.
Request information

ZEISS wants to give you as much control as possible over your personal information. Normally, you can access ZEISS websites without providing any personal information.

However, in certain areas of the ZEISS websites, you are requested to provide us with personal information in order to help us enhance the site and keep in contact with you. Any personal information you submit is treated as confidential and is saved and processed exclusively within the scope of the relationship between you and ZEISS. Your personal information will not be forwarded, published, or otherwise made available to third parties for marketing purposes without your prior approval.

However, as part of the provision of our services, your information may under certain circumstances be transferred to third parties who we have included in order processing, e.g. business partners or IT service providers. When transferring personal information to these third parties, we restrict ourselves to the information which is necessary for the provision of the service in question and we ensure that this transfer is carried out in compliance with the required data security. ZEISS companies will only transfer your personal information to third parties which have committed themselves to data protection and to the processing of your information in compliance with the applicable laws.

In addition, ZEISS may be forced by court or official order to reveal your data and associated information. Likewise, we reserve the right to use your information for the assertion of or defense against legal claims.

In the event of a takeover or merger with another company, it may be necessary to disclose or transfer your information to actual or potential buyers. In this case, ZEISS will aspire to the highest possible level of data protection and will comply with the legal stipulations.

You are entitled to request information regarding the personal data we process at any time; you may also object to the processing of this information as well as request that the extent to which your personal information is processed be limited, that information be corrected or that information be deleted. Please note that ZEISS may only delete your personal information in the event that no legal stipulations exist which require this information to be stored, or in the event that ZEISS' right to store this information does not take precedence over your right to have it deleted. Please also note that once you have requested to have your information deleted, to have the processing of your information limited, or you have objected to the processing of your information, you may then no longer use ZEISS services, in part or in full, which require the use of your personal information.

If your personal information is being used by ZEISS because you have agreed to have it used, or because it is required for the fulfilment of a contract you have concluded with ZEISS, you may request a copy of the information that you have made available to ZEISS. Please send your request to the email address provided below. Be sure to include which data or processing activities you are requesting information about, in what format you would like to receive this information, and whether the information should be sent to you or another recipient. ZEISS will carefully review your request and inform you of the best way to fulfil it.

You may also request that ZEISS limit the future processing of your personal information in the following cases:

1. If you claim that the personal information held by ZEISS is incorrect (however, the processing of information in this case will only be limited during the period of time needed by ZEISS to verify the accuracy of the personal information in question); 
2. If there is no legal basis for the processing of your personal information by ZEISS and you request that ZEISS cease processing your information; 
3. If ZEISS no longer needs your personal information, but you claim that ZEISS must store this information so that legal claims can be raised or exercised, or so that the claims of third parties can be defended; 
4. If you object to the processing of your personal information by ZEISS (on the basis of ZEISS' legitimate interest), for the length of time required to verify if ZEISS' interest in processing your personal information takes precedence or if a legal requirement to store the information exists.

View form

Personal Information of Children:
ZEISS does not intentionally collect or process the information of children under the age of 16, or as required by local laws, except on websites intended specifically for children. ZEISS adheres to the applicable data protection laws on these websites.

ZEISS and its products, services and technologies are subject to the export regulations of various countries, including those of the European Union and its members states and those of the United States. You acknowledge that ZEISS is required, per applicable export regulations, trade sanctions, and embargos, to take measures to prevent companies, organizations, and parties named in sanction party lists from acquiring certain products, technologies, and services through ZEISS websites or delivery channels controlled by ZEISS. These measures may include the following:

1. The automated comparison of user registration information described in this notice and other information related to the user's identity with applicable sanction lists; 
2. Regular and repeated comparisons of this information as sanction lists are updated or as the user updates his or her information; 
3. The blocking of access to the services and systems of ZEISS if a user is found in an applicable sanction list; 
4. Establishing contact with the user in the event his or her information is found in a sanction list, in order to verify his or her identity.

Furthermore, you acknowledge that information required to carry out activities in accordance with your decision to have your personal information processed and used, or to receive marketing and promotional materials from ZEISS (regardless of the country in which the ZEISS company in question is located, and whether you have provided your explicit permission or objection to receive marketing and promotional materials) may be stored by companies in the ZEISS Group and exchanged between them to the extent this is required by law.

Each of the items listed below presents a case in which ZEISS has a legitimate interest in processing and using your personal information. If you do not agree to having your information processed and used by ZEISS in these ways, you may object to these processing activities.

View form

Surveys and questionnaires

ZEISS may invite you to participate in a customer survey. The questionnaires used for these surveys are designed in such a way that the questions can be answered without providing personal information. However, any personal information provided in a questionnaire or survey may be used by ZEISS to improve its products and services.

Generation of anonymized data records

ZEISS may anonymize the personal information covered by this data privacy protection notice to create anonymized data records which can be used to improve ZEISS products and services as well as those of its associated companies.

Recording of telephone and chat conversations for the purpose of improving service quality

ZEISS may record telephone or chat conversations for the purpose of improving the quality of its service. The recording process will begin only after you have been informed of it during the conversation.

To keep you informed of new products and services and to collect customer feedback

Within the framework of ZEISS' relationship with you as a customer, ZEISS may keep you informed, to the extent permitted by law, about its products and services (e.g. webinars, seminars and events) which are similar to the products and services from ZEISS which you have already purchased or which you use, or products or services which are directly related. Moreover, ZEISS may contact you to collect feedback regarding products, services, seminars, webinars or events which you have purchased or attended for the purpose of improving the product, service, webinar, seminar, or event in question.

ZEISS understands the importance of the protection and discreet handling of the information which you transfer to us via the Internet. Data security on our websites is a top priority. We have therefore made great efforts to ensure that our online security measures are effective. Essential data traffic on the ZEISS websites is therefore encrypted. ZEISS endeavors to update its encryption technology on a continuous basis in line with technical progress, in order to guarantee the confidential handling of the information you send us over the Internet.

We use different technologies for authentication, to simplify navigation, and to improve usability. These technologies include “cookies” which measure the use and efficacy of a website. A cookie is a data item which a website sends to your browser. It is stored on your system and is used to identify it (see Cookies, Web Tracking and Web Analytics).

Visitors' IP addresses are captured on our websites for the analysis of malfunctions, for website administration, and for the attainment of demographic characteristics. Furthermore, we use the IP addresses and other information, made available to us by you on this website or by other means as required, to find out which of our websites are being visited and what topics interest our visitors.

ZEISS online services use cookies, pixels and other similar technologies (collectively, "cookies") to recognize your browser or device, to learn more about your interests and to provide you with essential functions and services as well as for other purposes.

Cookies have the advantage that they enable you to use many of our offers (services/features). If you do not allow cookies to be placed or reject cookies in any other way, it is not possible, for example, to use various services of our online services or to use other products or services that require cookies.

Approved third party providers may also place cookies when you interact with ZEISS services. Third party providers include search engines, measurement and analysis service providers, social media networks and advertising companies. Third parties use cookies to provide content, including ads, that is relevant to your interests, to measure the effectiveness of their ads, and to provide services on behalf of ZEISS. For more information about third parties who may place cookies, please refer to the "Partners in Tracking and Cookie Technologies" section.

In certain cases, the data collected can be used to identify the visitor. The data collected is used to improve the offering or target customers. IP addresses are generally shortened or only processed in an anonymous form.

Depending on their function and purpose, cookies can be grouped into different categories: strictly necessary cookies, functional cookies, performance or analytical cookies, cookies for marketing purposes and social media cookies.

Strictly Necessary Cookies
Strictly necessary cookies are needed to allow you to navigate through a website and use the features built into it. Without these cookies, the website's functionality cannot be guaranteed. This means that certain actions performed by the user (e.g. text input, configuration options) are not stored as the user navigates to other pages on the website.

Functional Cookies
Functional cookies make it possible for a website to store information provided by the user (e.g. username, language selection, current location) to improve their browsing experience and personalize the functionality of the website. For example, a website can provide the user with local pricing information if a cookie is used to store the region that the user is in. Functional cookies are also used to perform commands such as playing videos. These cookies collect information in anonymous form and cannot be used to track your use of other websites.

Performance Cookies
Performance cookies are used to collect information about how a website is used (e.g. information about which pages the visitor visits most frequently and whether or not the user receives any error messages). These cookies do not store any information which could be used to identify the user. The collected information is aggregated and anonymized. These cookies are used exclusively to improve the performance of the website and, hence, the user's experience.

Cookies for Marketing Purposes
Cookies for marketing purposes are used to present users with advertising which is relevant to them and which is tailored to their interests. They are also used to limit the number of impressions of an ad and to measure the effectiveness of advertising campaigns. They register whether a user has visited a page or not. This information can then be shared with advertisers. These cookies are used to improve the relevance of advertising and are linked in part to page features from third parties.

Social media
As an example, we use social media cookies to activate social media plug-in icons. This also allows access to social media, and surfing on our and other websites can be tracked by the operator of the social network.

If you want to modify, limit, or object to the use of cookies or the analysis of your surfing behavior, or if you wish to withdraw your objection, you can change and manage the settings for each website in most standard browsers as follows:

• Chrome: Click the padlock icon next to the address bar (on SSL-certified pages) or on the information icon (i).
• Firefox: Click the icon next to the web address and choose "Options". The cookie management is located under "Privacy & Security".
• Internet Explorer: Click the gear icon, then go to "Extras" > "Internet Options". Go to the "Privacy" tab. The cookie management options are located under "Advanced".
  

You can also manage browser cookies for the most common web browsers via the browser settings. The help function of most web browsers explains how to prevent your browser from accepting new cookies, how your browser can notify you when you receive a new cookie, how to disable cookies and when the cookies expire. If you deactivate all cookies in your browser, neither ZEISS nor third parties will transmit cookies to your browser. However, once you have done this, you may need to manually adjust some settings each time you visit a website, and some features and services may not work.

ZEISS uses cookies in a number of ways and for the following purposes:

• To authenticate and identify you when you use one of our websites or applications, so that we can provide you with the services you have requested
• To make the ZEISS websites and applications you use available to you
• To store your settings or record the point at which you stopped using a ZEISS website or application
• To measure your use of ZEISS websites and applications so that these can be improved and modified to fit your interests
• To understand what your interests likely are so that we can present you with relevant information when you visit ZEISS websites
  
• Any content, including advertisements, which is relevant to your interests on ZEISS websites and third-party websites and which generate reports. This allows us to measure and analyse the performance of our services.
• Prevents fraud and improves security.
• Performs research and diagnostics to improve content, products and services.

This website makes partial use of Google Analytics, a web analysis service from Google Inc., headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google"). For this purpose, Google Analytics uses cookies, i.e. text files that are saved on your computer and enable you to analyze your website. As a rule, the information about your use of this website obtained by the cookie is transmitted to a Google server in the USA, where it is saved. However, your IP address will be shortened by Google if IP anonymization is activated on the website. This applies within the EU member states or in other signatory states of the agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities, and to provide the website operator with other services relating to website use and Internet use. Google will not merge other data with the IP address transmitted by your browser within the scope of Google Analytics. You can prevent the saving of cookies by setting your browser software accordingly. However, if you choose to do so, please note that you might not be able to utilize all the functions of the ZEISS website in question to their full extent. In addition, you may prevent Google's capture and processing of the data generated by the cookie related to your use of the website (including your IP address) by downloading and installing a browser plugin available via the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

Our Terms and Conditions of Use and our Data Protection Notice can be found at http://tools.google.com/dlpage/gaoptout?hl=de. and https://www.google.de/intl/de/policies.

Google has added the code "anonymizeIp" to this website to enable the anonymous identification of IP addresses.

We use the remarketing feature and Google AdWords from Google Inc. on our websites. ("Google"). This function is used to present website visitors with advertisements related to their interests within the Google advertising network. On these sites, the user may be presented with advertising related to content that he or she viewed previously on other websites which employ the Google remarketing feature. According to Google, it does not collect personal information during this process. If you do not want Google to use the remarketing feature, this can normally be deactivated by changing the settings at http://www.google.com/settings/ads. Alternatively, you can disable the use of cookies for advertising related to interests on the Advertising Network Initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp. For more information about Google remarketing and Google's privacy policy, please visit: http://www.google.com/privacy/ads.
If you have reached our website via a Google advertisement, Google AdWords may save a cookie on your computer. This cannot be traced back to you as a person. The information collected with the help of this so-called "conversion cookie" is used to generate statistics on our conversion rate. This implies that we can know how many users visit our websites through a Google ad and, if applicable, purchase a product. If you do not wish to be part of the tracking process, you can disable cookies for conversion tracking by setting your browser to block cookies from the relevant domain: Google AdWords: googleadservices.com

We sometimes use the Google Signals function from Google Analytics to ensure you have an optimum user experience across all end devices.

We use the DoubleClick Floodlight service, an online advertising program from Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (‘Google’).

Google Floodlight allows us to track and document the actions of users who visit our online service after you have seen or clicked on one of our ads. For this purpose, so-called floodlight tags or visitor pixels and cookies are set on our online service (so-called DoubleClick cookie). We use Google Floodlight to determine the efficiency of our online campaigns in terms of sales and user activity on our online service. These cookies and tags do not contain any personal data and are therefore not used for personal identification.

For more information about Google Floodlight and Google's privacy policy, please visit: http://www.google.com/privacy/ads/.

You can install the plug-in offered at https://www.google.com/settings/u/0/ads/plugin?hl=en to object to the analysis of the data described above with effect for the future.

We use software to create user profiles and keep them up to date. The process involves the use of cookies for tracking purposes on the website. Unknown visitors are registered as anonymous.

In some cases we use retargeting methods by which visitors to our website are tagged so that they can be presented with targeted information on other websites. This information cannot be used to identify individuals and can be deactivated at any time by changing the display settings or privacy settings in your browser.

In some cases we use the remarketing feature from Google Inc. This feature is used to present website visitors with advertisements related to their interests within the Google advertising network. To do this, a cookie is saved to the visitor's browser which makes it possible to identify the user when he or she visits a website which is part of the Google advertising network. On these sites, the user may be presented with advertising related to content that he or she viewed previously on other websites which employ the Google remarketing feature. According to Google, it does not collect personal information during this process. If you do not want Google to use the remarketing feature, this can generally be deactivated by changing the settings under http://www.google.com/settings/ads.
Through the use of the Google remarketing feature and the "similar audiences" feature, you may be presented with advertising from ZEISS which is tailored to your person and personal interests when you visit websites within Google's so-called "Display Network". You can also deactivate the cookies used in this process at any time by changing the display settings or privacy settings in your browser.

Some ZEISS websites feature the following social plug-in buttons for other websites:

These buttons, if displayed on the website, do not establish any contact with the servers from Facebook, Google+, Twitter or similar online service providers. For a connection to be activated, and for communication with Facebook, Google+ and Twitter to be established, you must firstly grant your approval – by clicking on the buttons.

If you are already logged into a social network of your choice, this is carried out without another window being opened. As this transfer occurs directly, we do not obtain any knowledge of the data transferred. What is transferred is the fact that you have launched the respective site. Insofar as you are simultaneously logged onto Facebook or other social media platforms, this information will be assigned to your social media account and will thus be connected with you.

With regard to the further use and storage of your personal data by Facebook, Google+ and Twitter, please obtain the relevant information directly from these social media companies. It is likewise possible to block social plugins through your browser using add-ons.

We use the Facebook "Customer Audience" and "Facebook Pixel" services on our websites to optimise our advertising offers provided that you have granted an appropriate consent.
For more information about these Facebook services and the privacy policy of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), please visit https://www.facebook.com/privacy/explanation.
If you use a Facebook user account, the Facebook Pixel on our web pages can recognise this by the Facebook cookie which is used to transmit the usage data it has collected to Facebook for analysis and marketing purposes. Under certain circumstances, the Facebook Pixel may enable tracking on many other websites. You can check and/or deactivate this data collection and the additional processing and use of the data by Facebook directly on Facebook. With Facebook Pixel, the following data is transmitted to Facebook:

• HTTP header information (including IP address, web browser information, web page location, document, web page URL, web browser user agent, and date and time of use)
• Pixel-specific data: this includes the Pixel ID and Facebook cookie data including your Facebook ID (this data is used to associate events with a specific Facebook ad account and associate them with a Facebook user)
• Additional information about your visit to our websites, as well as standard and customised data events.
  • Orders placed (sales transactions)
  • Completed registrations and trial subscriptions
  • Searched products, request for product information

The above data processing only applies to users who have a Facebook account or have requested a Facebook partner page (where a cookie was set). Playing advertising on Facebook (partner) pages using the "Customer Audience" service does not concern users who are not members of Facebook. If the Facebook ID contained in a Facebook cookie can be assigned to a Facebook user, then Facebook will assign this user to a target group ("Custom Audience") according to the rules we have defined, provided that the rules are relevant. We use the information obtained in tis way for the presentation of advertisements on Facebook (partner) pages or other websites. If you wish to object to the use of Facebook Pixel, you can set an opt-out cookie on Facebook or disable JavaScript in your browser. For additional information and configuration options for protecting your privacy within the scope of advertising activities, please refer to Facebook's privacy policy which can be found, among others, at https://www.facebook.com/ads/website_custom_audiences.

We use the conversion tracking technology and the retargeting feature of LinkedIn Corporation on our website. This technology allows visitors to this website to play personalized ads on LinkedIn. It is also possible to create anonymous reports on ad performance and website interaction information. To do this, the LinkedIn Insight tag is included on this website, which establishes a connection to the LinkedIn server if you visit this website and are logged into your LinkedIn account at the same time. Please see LinkedIn's privacy policy at www.linkedin.com/legal/privacy-policy for more information on data collection and use, and the choices and rights to protect your privacy. If you are logged in to LinkedIn, you can deactivate the data collection at any time at the following link: https://www.linkedin.com/psettings/enhanced-advertising.

We use the visitor action pixel of Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA (“Twitter”) on our websites, provided you gave your consent accordingly. This helps us to track the actions of users after they have seen or clicked a Twitter advertisement. We can then determine the effectiveness of Twitter advertisements for statistical and market research purposes. The data captured in this way is anonymous to us - meaning that we do not see the personal data of individual users. This data is however saved and processed by Twitter, about which we inform you in line with the knowledge available to us. Twitter may link this data with your Twitter account and also use it for its own marketing purposes in accordance with Twitter's data protection directive https://twitter.com/privacy. You may enable Twitter and its partners to place advertisements on and outside of Twitter. A cookie may additionally be saved on your computer for these purposes.

For special information on conversion tracking and data protection settings for customised adverts, see  https://support.twitter.com/articles/20171528#.

By using Twitter and the "re-tweet" function, the websites you have visited are linked with your Twitter account and disclosed to other users. Data is also transferred to Twitter in the process. Please note that, as providers of the webpage, we do not obtain any knowledge of the content of the transferred data or its use by Twitter. Further information in this regard is available in Twitter's data privacy statement at https://twitter.com/privacy.

You may change your data protection settings on Twitter under the account settings at http://twitter.com/account/settings .

This declaration may only be submitted by users who are over 16 years old. If you are younger, please ask your parent or guardian for advice.

We use Hotjar - a piece of analysis software from Hotjar Ltd. - on our websites in order to better understand our users' needs and to optimise the offering on this website, provided you gave your consent accordingly. Hotjar enables us to measure and evaluate the usage behaviour (clicks, mouse movements, scrolling heights, etc.) on our website. The information on your visit to our website which the tracking code and cookies generate in the process is transferred to the Hotjar server in Ireland and saved there.

The following information may be displayed by your device and your browser:

• The IP address of your device (gathered and saved in an anonymised format)
• Your Email address, including your first name and surname, if you provided us with these via our website.
• Screen size of your device
• Device type and browser information
• Geographical location (country only)
• Preferred language version of our website
• Log data

The following data is automatically generated by our server if Hotjar is used

• Referring domain
• Webpages visited
• Geographical location (country only)
• Preferred language version of our website
• Date and time of website access
  
  

Hotjar uses this information to evaluate your visit to our website and generate reports on the use as well as to evaluate other services related to the website use and internet evaluation of the website.
To provide the service, Hotjar also uses services of external companies such as Google Analytics and Optimizely. These external companies may save information which your browser sends within the scope of the website visit, such as cookies or IP requests. For further information on how Google Analytics and Optimizely save and use data, please see their corresponding data privacy statements.
The cookies which Hotjar uses have different lengths of "service life". Some last for up to 365 days, others are only valid during the current visit.
You may prevent the data gathering by Hotjar by clicking on the following link and following the instructions there:  https://www.hotjar.com/opt-out.

Addresses and privacy policies of our partners providing tracking and cookie technologies

Google
Google Germany GmbH
ABC-Str.19
20354 Hamburg, Germany

https://policies.google.com/privacy?hl=de&gl=de
https://privacy.google.com/businesses/processorterms
https://privacy.google.com/businesses/controllerterms

Marketo
Marketo EMEA Ltd.
CairnHouse
South County Business Park
Leopardstown Road
Dublin 18, Ireland
https://documents.marketo.com/legal/privacy

Facebook
Facebook Ireland Limited,
4 Grand Canal Square
Grand Canal Harbour
Dublin 2, Irleand
https://www.facebook.com/privacy/explanation
https://www.facebook.com/help/568137493302217

Siteimprove
Siteimprove GmbH
Kurfürstdamm 56
10707 Berlin, Germany
https://siteimprove.com/en/privacy

LinkedIn
LinkedIn Ireland Unlimited Company
Wilton Place
Dublin 2, Ireland
https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv

Hootsuite
5 E 8th Ave,
Vancouver, BC V5T 1R6,
Canada
https://hootsuite.com/legal/privacy

Entergon
entergon GmbH & Co. KG
Wilhelmstraße 14A
61381 Friedrichsdorf, Germany
https://entergon.de/datenschutz (in German)

Searchmetrics
Searchmetrics GmbH
Greifswalder Straße 212
10405 Berlin, Germany
https://www.searchmetrics.com/privacy-statement

TeamViewer
TeamViewer GmbH
Jahnstraße 30
73037 Göppingen, Germany
https://www.teamviewer.com/en/privacy-policy

Gotowebinar
LogmeIn Ireland Limited
Bloodstone Building Block C
70 Sir John Rogerson´s Quay
Dublin 2, Ireland
https://www.logmeininc.com/legal/privacy

Salesforce
Salesforce.com Germany GmbH
Erika-Mann-Straße 31
80636 Munich, Germany
https://www.salesforce.com/company/privacy

Wistia
Wistia Inc.
17 Tudor Street
Cambridge, Massachusetts, 02139 USA
https://wistia.com/privacy

Rebrandly
Rebrandly Ltd.
31 Westland Square
Dublin 2, Ireland
https://www.rebrandly.com/privacy-policy

Hotjar Ltd.
3 Lyons Range
20 Bisazza Street
Sliema SLM 1640
Malta, Europe
https://www.hotjar.com/legal/policies/privacy

Twitter Inc.
1355 Market Street
Suite 900
San Francisco CA 94103
https://twitter.com/de/privacy

This notice is amended occasionally to ensure that it complies with current legal requirements and covers all of our online services.

Your legal rights to information, correction, blocking, deletion, and objection are not affected by these changes.

For data protection requests, please contact our corporate privacy protection representatives:

Carl-Zeiss-Strasse 22
73447 Oberkochen
Germany

Contact by email (please do not send confidential or sensitive information):
mailto: datap rivacy @zeiss .com

Contact by phone: +49 7364 20-0 (keyword: "data protection")

The following applies to users located in the Russian Federation:

The services mentioned here are not intended for citizens of the Russian Federation whose permanent address is located in Russia. If you are a citizen of the Russian Federation and your permanent address is located in Russia, you acknowledge that any and all personal information you provide when using our services is done so at your own risk and that you are solely responsible for this information; you also acknowledge that by using ZEISS services you grant your explicit permission to have your personal information collected and transferred to the United States and other countries for processing, and that ZEISS cannot be held responsible for failure to adhere to any laws of the Russian Federation.

The following applies to users located in the People's Republic of China:

You acknowledge that by using ZEISS services you grant your explicit permission to have your personal information collected and the information may be processed and transferred outside China.

The following applies to users residing in the United States:

The content of this Website may be limited for use by persons located within certain geographic regions (including without limitation the United States) and ZEISS makes no claims that the Website or any of its content is accessible or appropriate outside of such regions. Access to the Website may not be legal by certain persons or in certain countries. If you access the Website in contravention of legal restrictions, you do soon your own initiative and are responsible for compliance with local laws.

The "Shine the Light" law of the state of California enables residents of California to request certain information about the data collected by ZEISS and sent to third parties for direct marketing purposes.

If you wish to request additional information covered by the "Shine the Light" law, contact us using the information provided above or submit a request to the address provided with the phrase "California Shine the Light Request" so that we can appropriately categorize your request. For this process, we require your mailing address, permanent address and an email address so that we can contact you.

© Carl Zeiss AG – Last updated: June 2019