The world is undergoing rapid change and our visual needs are changing accordingly. However, our eyes do not evolve so quickly. With the new progressive lenses porfolio, ZEISS actively responds to the different trends and arising patient needs – in order to provide better vision.
Digital Inside® Technology
Pure vision with enhanced performance for the digital world.
One of the main trends in today’s world is the increased use of digital devices. Interaction with computers, mobile phones and tablets has become a big part of our business and personal lives over the past few years.
As a result, human eyes face greater challenges than ever before.
The reading distance when using digital devices is closer than when reading books or any other print media. Eye movements are fast and dynamic, from near to far and back, all day long. This must be taken into consideration in order to avoid severe eye strain, fatigue and unnatural head and body posture.
ZEISS Progressive Lens Portfolio responds to the visual requirements of digital device users.
Progressive lens optimised for conventional reading behaviour:
Near vision zone and inset adjusted for reading distance with print media.
Progressive lens not optimised for digital reading behaviour:
Near vision zone is not compatible with the shorter reading distance needed for digital devices. The result: an unnatural head and body posture is required to move digital devices into the clear near vision zone.
ZEISS Progressive Lens Portfolio responds to this new challenge with enhanced vision for the digital world.
Digital Inside® Technology - Progressive lens optimised for conventional and digital reading behaviour:
Near vision zone is extended vertically and horizontally for both reading distances – conventional print media and digital devices. The result: relaxed and natural head and body posture.
Sharp vision thanks to high precision from advanced eye model with point-by-point calculation and advanced freeform production.
Strain-free and dynamic vision with fast focus in any distance
Best balance between optics and thin and lightweight lenses.
The ZEISS Progressive Lens app is an easy-to-use application designed to help you attract and upsell or retain patients when dispensing the new ZEISS Progressive Lenses portfolio.